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港媒:香港旅游业逐渐走出低迷 进入“新常态”

2018-06-21 14:50 来源:中国新闻网 参与互动 
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  中新网5月3日电 香港《商报》3日刊文称,2017年的香港旅游业正逐渐走出低迷,并呈现出一些迥异于以往的“新常态”、“新趋势”。因应旅客消费需求、口味、结构升级的大势,香港的旅业及零售业皆面临着新的变化与挑战。如何同时加强“硬件”和“软件”层面的综合实力,成为当下需要思考和解决的问题。

资料图:香港金紫荆广场,游客结队出行。<a target='_blank' href='http://www-chinanews-com.wholesale-oil-painting.com/'>中新社</a>发 赵建华 摄
资料图:香港金紫荆广场,游客结队出行。中新社发 赵建华 摄

  文章摘编如下:

  内地“五一”小长假期间,香港旅业迎来了一轮“小高峰”。香港入境处数据显示,五一期间整体访港人次上升5%,其中内地旅客达到近49万,按年上升3.7%,达到5年新高。上月香港旅发局的数据亦显示,今年首季的访港旅客整体增加3.7%,内地游客增长3.8%,过夜游客更增加6.3%。

  可见,随着经济的复苏和经营环境的改善,进入2017年的香港旅游业正逐渐走出过去几年的低迷。然而,不同于以往狂飙突进式的飞速增长,今日的香港旅业在经历一轮深入洗牌和调整之后,正呈现出一些迥异于以往的“新常态”、“新趋势”。

  而随着旅业新模式的出现、消费者需求的多样化,香港传统的旅业经营模式也面临着挑战。数据显示,今年“五一”平均每日仅有约150个内地团访港,仅为往年高峰的一成;大多数游客选择以自由行方式到港。与此同时,相较于主题公园、太平山、黄大仙祠等传统景点,越来越多的游客开始选择能深入了解香港的“文化游”、“深度游”。

  近期热映的科幻影片《攻壳机动队》,吸引了大批科幻迷来到电影取景处“朝拜”;“张爱玲主题游”、文化博物馆金庸展亦吸引很多文学爱好者重温名家的文学之路;香港的郊野公园、海滩更是在“五一”期间成为内地游客新的热捧对象。

  相较之下,曾与香港旅游密不可分的购物,则变得大不如前,“旺丁不旺财”成为香港许多零售业者抱怨的现象。总而言之,因应旅客消费需求、口味、结构升级的大势,香港的旅业及零售业皆面临着新的变化与挑战。

  港府一贯重视旅游业的经济和社会效益,并始终致力于提升香港旅业竞争力。“五一”前,香港海关专门开展巡查,加强对旅客的消费保障。

  面对新业态、新模式、新竞争,单纯着力于“硬件”提升已难以满足游客日益复杂化的需求。如何同时加强“硬件”和“软件”层面的综合实力,为香港旅游赋予业新的形象与附加值,正是香港旅业在“新常态”、“新趋势”之下需要思考和解决的问题。(万青)

【编辑:丁文蕾】
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